Can curiosity kill a cat?
Normally this proverb is used to warn of the dangers of unnecessary investigation or experimentation. But, what if it can lead to an extraordinary finding and/or enriching experience?
I am Luis, a curious designer with a forte in UI/UX Design, Web Production & Digital Marketing. With over seven years of experience in the Tech Industry, I have designed, built, and optimized the UI/UX for several brands in the USA and Italy.
My motto as a Designer is very objective-oriented. ​I appreciate the aesthetics of a beautiful user interface, but I like to focus more on creating user interfaces that are efficient, easy to use, and engaging for users.
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Experience
Capital One
06/2022 - PRESENT — NEW YORK, NY
Senior UI/UX Designer
As a UI/UX Designer at Capital One, I have the exciting opportunity to shape financial digital experiences for our commercial lending associates. Working closely with cross-functional teams, I leverage my expertise in user research, prototyping, and UI design to create interfaces that prioritize intuitiveness and user-centricity.
NYIT
01/2021 - PRESENT — NEW YORK, NY
Interaction Design, Instructor
As an Adjunct Professor for the Master's in UX/UI Design & Development program at NYIT, I have the privilege of sharing my passion for user-centered design with the next generation of designers. I teach design principles, prototyping techniques, design patterns, and web design basics, empowering students with the knowledge and skills they need to create intuitive and engaging digital experiences.
SucceedSmart
01/2022 - 06/2022 — NEW YORK, NY
Senior UI/UX Designer
As a Senior UI/UX Designer at SucceedSmart, I led the creation of a design system, UI patterns, dynamic components, and user flows for an AI-driven recruitment platform. Through my expertise in creating reusable UI patterns and dynamic components, I reduced design debt and improved design consistency across the platform.
03/2019- 02/2021 — NEW YORK, NY
Readiness Specialist
As an NBS Readiness Specialist at Google, I leveraged my expertise in user experience and digital marketing to create measurement plans, user experience strategies, and drive conversions for clients using Google Analytics, Google Tag Manager, and Google Ads. By collaborating with cross-functional teams, I ensured that measurement plans were aligned with business goals, and user experience strategies were optimized for user needs and preferences. Through my expertise in data analysis and interpretation, I identified opportunities for improvement and implemented data-driven solutions that resulted in increased conversions and ROI.
Celgene / Bristol Myers Squibb
09/2018 - 02/2019 — SUMMIT, NJ
Web and Intranet Producer
As a Web and Intranet Producer at Celgene, I collaborated with the redesign, development, and maintenance of the intranet for over 8000 employees worldwide. Using tools such as Unily and SharePoint (Office 365), I developed a user-friendly portal that streamlined communication and collaboration across departments. With a focus on user experience, I ensured the intranet met the needs of a diverse range of employees, including those with disabilities.
Perfectus.io
01/2018 - 03/2019 — NEW YORK, NY
Product Designer,
Start-up Co-Founder
At Perfectus.io, a project developed during a startup incubator, I specialized in product design with a focus on creating a functional and engaging platform. As a UI/UX designer, I led user research, created design systems and guidelines, designed user flows, and developed high-fidelity prototypes. As a co-founder, my role was to ensure that the product was designed with the user in mind and aligned with the company's vision and goals.
CUNY — LaGCC
02/2013 - 08/2018 — NEW YORK, NY
Web & Graphic Designer
As a Web & Graphic Designer at LaGuardia Community College, I collaborated with a team to redesign the website, which receives over 25 million views annually from 1.5 million users. Using my expertise in HTML5, CSS3, JavaScript, Bootstrap, and Ektron CMS, I crafted an engaging and user-friendly interface that aligned with the college's branding guidelines. My role also involved creating graphics and visual content to support the website's messaging and information architecture.
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Education
NYU
01/2019 - 03/2020 — NEW YORK, NY
User Experience Design
– Diploma
Baruch College
01/2013 - 08/2016 — NEW YORK, NY
Digital Marketing – BBA
Graphic Design & Photography - Minor
CUNY — LaGCC
01/2013 - 08/2016 — NEW YORK, NY
Business Administration – AS
Entrepreneurship
Entrepreneurship
CUNYStartups
01/2018 - 07/2018 — NEW YORK, NY
Startup Accelerator Program
A program designed to help students and founders go from idea to the pre-launch of their startup. Through the program, I had the opportunity to collaborate with other entrepreneurs and receive mentorship from experienced professionals in the startup industry.
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